eBook Launch Strategy: What to Do in the First 30 Days

Amazon and other retailers weigh early sales velocity and reviews heavily when deciding how much visibility to give a new title, which makes your first 30 days disproportionately important.

In week one, focus on activating your existing audience — email list, social followers, and personal network — to generate initial sales and honest reviews.

In weeks two and three, consider limited-time promotions, category and keyword adjustments based on early performance data, and outreach to relevant blogs, podcasts, or newsletters in your genre.

By week four, review what is working: which channels drove sales, which keywords are ranking, and where readers are dropping off. Use that data to plan longer-term marketing rather than one-off promotion.